Tibet Shannan A Identidade Corporativa de River Liu

O deseño Tibet Shannan A Identidade Corporativa de River Liu é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2023

Tibet Shannan A Identidade Corporativa

de River Liu

Cliente: River Liu Design

Gañador do A' Design Award de Prata na Categoría Gráfico

38,074

Gañador de Premio Verificado

Verificar o Estado do Premio para #145618

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Tibet Shannan A Identidade Corporativa

Proxecto Tibet Shannan dirixido a promover a industria turística en Shannan. Mediante a creación dun logotipo representativo para ampliar a impresión da cidade a través de produtos sistemáticos e guías turísticas. A inspiración para o logotipo baséase nas características de Shannan e simplificouse en símbolos a través da arte contemporánea. O logotipo en si é versátil e escalable, capaz de integrarse perfectamente en diferentes produtos. Este traballo pretende achegar unha enerxía positiva e interesante ao público, atendendo mellor as necesidades do mercado moderno e axudando a que esta antiga cidade mostre os seus diversos aspectos.

O Recoñecemento

Sobre o A' Design Award de Prata

Tibet Shannan A Identidade Corporativa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Tibet Shannan A Identidade Corporativa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Tibet Shannan A Identidade Corporativa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Dimensións e Embalaxe: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Etiquetas: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Tecnoloxía de Produción: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Reto de Deseño: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Investigación: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspiración: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Duración do Proxecto: The project started in July 2021 in China and finished in Jun 2022.
Fluxo de Operacións: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Patentes: Copyrights belong to River Liu,2022
Membros do Equipo: River Liu
Créditos das Imaxes: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.