O deseño Pakka Coffee Shop Identidade de Marca de Sersen Shenzhen Brand Consulting é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2023

Pakka Coffee Shop Identidade de Marca

de Sersen Shenzhen Brand Consulting

Cliente: Pakka Coffee Shop

Gañador do A' Design Award de Bronce na Categoría Gráfico

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O Deseño

Sobre Pakka Coffee Shop Identidade de Marca

Pakka Coffee Shop é unha identidade de marca creada para unha cafetaría en Shantou, China. O deseño combina letras feitas a man cunha paleta de cores contrastante de azul e laranxa. A tipografía informal está inspirada na arte urbana e no grafiti, mentres que a combinación de cores suxire un estilo retro americano. O sistema visual sinxelo mantén a imaxe de marca unificada e doada de recoñecer en diferentes medios. A identidade pretende vincular a cultura do café coa vida cotiá e atraer a clientes novos interesados na moda urbana.

O Recoñecemento

Sobre o A' Design Award de Bronce

Pakka Coffee Shop Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Pakka Coffee Shop Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Pakka Coffee Shop Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Etiquetas: LOGO, Brand Image, Coffee culture, Street culture, American style
Reto de Deseño: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Investigación: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiración: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Duración do Proxecto: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Fluxo de Operacións: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

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