Artsmuzeum Identidade de Marca de Jessica Yang - WeBranding Global

O deseño Artsmuzeum Identidade de Marca de Jessica Yang - WeBranding Global é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2023

Artsmuzeum Identidade de Marca

de Jessica Yang - WeBranding Global

Cliente: WeBranding Global

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre Artsmuzeum Identidade de Marca

ArtsMuzeum é unha identidade de marca creada para unha tenda de agasallos en liña que vende produtos relacionados coa arte. A identidade vincula a arte histórica coa vida moderna. O logotipo combina letras góticas mais contundentes cun marco cadrado que parece continuar sen fin. O nome abréviase e disponse en bloques creativos, e as letras compóñense como un único patrón gráfico construído a partir de espazo positivo e negativo. O deseño conciso e sólido aplícase ao sitio web, á papelaría e aos materiais promocionais.

O Recoñecemento

Sobre o A' Design Award de Prata

Artsmuzeum Identidade de Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Artsmuzeum Identidade de Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Artsmuzeum Identidade de Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
Dimensións e Embalaxe: ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
Etiquetas: Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
Tecnoloxía de Produción: With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
Reto de Deseño: It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
Investigación: ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
Inspiración: The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
Duración do Proxecto: June 2022 / New York City
Fluxo de Operacións: The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
Membros do Equipo: Creative Director: Jessica Yang
WBG Creative Center
Créditos das Imaxes: WeBranding Global LLC