Joy of Playing Identidade de Marca de Squared

O deseño Joy of Playing Identidade de Marca de Squared é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2022

Joy of Playing Identidade de Marca

de Squared

Cliente: Balin

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Joy of Playing Identidade de Marca

O Gozo de Xogar é unha identidade de marca creada para Balin, unha empresa que fabrica xoguetes para nenos. A identidade abrangue o logotipo, os activos de marca, o embalaxe e as cores e formas dos xoguetes e personaxes. A linguaxe visual é minimalista, con formas sinxelas, unha paleta de cores reducida e ilustracións en acuarela. Cada personaxe de xoguete ten un nome e unha historia, o que axuda aos nenos a formar unha conexión emocional. Os materiais seleccionados inclúen madeira, contrachapado, papel, algodón orgánico e pinturas á base de auga e plantas.

O Recoñecemento

Sobre o A' Design Award de Bronce

Joy of Playing Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Joy of Playing Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Joy of Playing Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Etiquetas: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Tecnoloxía de Produción: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Reto de Deseño: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Investigación: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiración: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Duración do Proxecto: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Fluxo de Operacións: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Membros do Equipo: Creative Director - Yana Okoliyska