Greeninful Identidade de Marca de Michelle Poon

O deseño Greeninful Identidade de Marca de Michelle Poon é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2022

Greeninful Identidade de Marca

de Michelle Poon

Cliente: Greenin'ful

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Greeninful Identidade de Marca

Greeninful é un proxecto de rebranding para unha marca ecolóxica que apoia un estilo de vida sustentable. A marca conecta persoas que se preocupan polo medio ambiente. O logotipo amosa o rostro da comunidade verde e reflicte determinación e curiosidade. A identidade visual emprega cores vivas, trazos de pincel audaces e elementos debuxados a man que se manteñen flexibles no seu uso. As imaxes están seleccionadas para transmitir cercanía e un enfoque comunitario. O rebranding transforma a marca dunha plataforma comercial nunha comunidade que fomenta a concienciación pública sobre a protección ambiental.

O Recoñecemento

Sobre o A' Design Award de Ferro

Greeninful Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Greeninful Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Greeninful Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensións e Embalaxe: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Etiquetas: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Tecnoloxía de Produción: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Reto de Deseño: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Investigación: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiración: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Duración do Proxecto: October 2021 - January 2022
Fluxo de Operacións: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Membros do Equipo: Michelle Kason
Créditos das Imaxes: Image 1: Michelle Kason (Designer)