O deseño Hocan Healthy Identidade Corporativa de Guangzhou Cheung Ying Design Co. Ltd. é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.
BronceGráfico· 2022
Hocan Healthy Identidade Corporativa
de Guangzhou Cheung Ying Design Co. Ltd.
Cliente: Guangzhou Cheung Ying Design Co., Ltd.
Gañador do A' Design Award de Bronce na Categoría Gráfico
Gañador de Premio Verificado
Verificar o Estado do Premio para #137537O Deseño
Sobre Hocan Healthy Identidade Corporativa
Hocan Healthy é unha identidade corporativa creada para unha marca de produtos tecnolóxicos de saúde baseados en hidróxeno e osíxeno. O logotipo reduce a molécula de hidróxeno a un simple círculo. As formas positivas e negativas mostran o cambio entre auga e hidróxeno, e expresan o ámbito da marca. O azul tecnolóxico emprégase como cor principal, combinado con modelaxe tridimensional. O logotipo pode moverse entre formas bidimensionais e tridimensionais a través de diferentes materiais e procesos mantendo a súa recoñecibilidade. O sistema visual está construído en formato vectorial para medios impresos e dixitais.
O Recoñecemento
Sobre o A' Design Award de Bronce
Hocan Healthy Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Hocan Healthy Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Hocan Healthy Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
- Dimensións e Embalaxe
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Etiquetas
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- Tecnoloxía de Produción
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- Reto de Deseño
- The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
- Investigación
- According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
- Inspiración
- Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
- Duración do Proxecto
- The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
- Fluxo de Operacións
- The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
- Membros do Equipo
- Creative Director: Zhiji Dong
Designer: Lu Gu
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