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Using Stuff Cartel de Juyoung Hwang

O deseño Using Stuff Cartel de Juyoung Hwang é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.


BronceGráfico· 2022

Using Stuff Cartel

de Juyoung Hwang

Cliente: JIMMYnYOM

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Using Stuff Cartel

O proxecto Using Stuff reconstruíu o cartel da película utilizando varios tipos de obxectos. As obras de arte están inspiradas na forma e función orixinais do obxecto, así como na firma de cada película. Os obxectos utilizados foron feitos con elementos fáciles de atopar en calquera momento e en calquera lugar. O tema do proxecto abrangue cuestións sociais que están actualmente en cuestión (guerra entre Rusia e Ucraína, Covid-19, etc.). Está deseñado para ser facilmente accesible para os espectadores asociando temas con películas famosas como James Bond. Cada obra está formada por cores vivas e fondos sinxelos, o que permite aos espectadores centrarse máis no tema.

O Recoñecemento

Sobre o A' Design Award de Bronce

Using Stuff Cartel gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Using Stuff Cartel sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Using Stuff Cartel satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
The "Using Stuff" project reconstructed a movie poster, using various shapes and silhouettes of objects. When he made these posters, he parodied movies, using small objects around people's daily lives. Via these posters, people were made to think through current problematic issues (the Russian-Ukraine war, Covid, etc.) or to have fun by combining the existing movie signatures. This project is inspired by the action that comes from the intrinsic form and a function of an object. Vivid colors and simple backgrounds have been applied to these artworks to have the viewers focus on the story of the themes and the contents.
Dimensións e Embalaxe
A2-420*594(mm), 32bit, 300dpi(Digital printing), 72dpi(web)
Etiquetas
Poster, Illust, Digitalprinting, Visual, communication
Tecnoloxía de Produción
First, draw a picture and place an object on top. And then take a picture of the set work. Finally,the footage is corrected with a design tool(photoshop,Illustrator) and digitally optimized.
Reto de Deseño
The important factors that they always worry about are understanding and memory. The goal is to make a variety of issues easy to understand and remember for a long time. A good metaphor becomes a story, and people remember it. And the designer wants to spread it and have a positive impact in such a direction.
Investigación
Everyday, this guy watches problems and incidents happening on YouTube. And he thinks about the essence of human beings that people have had for a long time. From there, he looks for the ways to have the viewers remind themselves of the recurring problems, so that they wouldn't forget them. That's the "Story". Through the story, people find the connection between each element and do not forget it. Even if people don't remember, these designs will remind them of the relevant event again.
Inspiración
By directly using objects, their size and original functions become accessible. The project creates a situation that contrasts with the characteristics of the object. Through artworks, Juyoung Hwang tries to show different perspectives on the functions of the objects. Then, he finds a way to link the objects with recent social issues, related contents, or others. When the sketch is completed, the final visualization is done so that users can be impressed and understand easily.
Duración do Proxecto
"Using Stuff" project started in March 2016 in Incheon and still ongoing. Project was exhibited in Yeonsu-gu, Incheon in March 2017 and Jung-gu, Incheon in July 2020.
Fluxo de Operacións
These artworks can be optimized for the web and be accessible for anyone in SNS. Especially, the artworks are expected to communicate with people as NFTs. A digital exhibition can be held if the artworks are collected to a certain level. In addition, offline exhibitions are possible, showing various potentials through the project.
Créditos das Imaxes
Image #01 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #02 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #03 : Designer Juyoung Hwang (Designer), R_Alien bond, 2016.
Image #04 : Designer Juyoung Hwang (Designer), B_Mobbydick, 2020.
Image #05 : Designer Juyoung Hwang (Designer), X_Star wars, 2022.

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