Across Cartel de Xuguang Zhu and Chao Yang

O deseño Across Cartel de Xuguang Zhu and Chao Yang é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2022

Across Cartel

de Xuguang Zhu and Chao Yang

Cliente: Zhejiang Sci-Tech University

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre Across Cartel

Across é un cartel creado para un festival de arte dixital dedicado á arte rupestre das montañas de Helan, en China. O cartel está impreso en material lenticular. Unha imaxe mostra o motivo orixinal das montañas de Helan e a outra mostra unha versión dixital moderna do mesmo motivo. A medida que cambia o ángulo de visión, o motivo antigo esvaécese e aparece o motivo dixital. A imaxe tradicional pintouse cunha mestura de tinta, té, xelatina e po de ouro, aplicada mediante salpicaduras para crear unha textura semellante á rocha. Across pretende preservar e compartir unha cultura antiga en perigo de desaparición.

O Recoñecemento

Sobre o A' Design Award de Prata

Across Cartel gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Across Cartel sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Across Cartel é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Dimensións e Embalaxe: Poster: 1855mm*30mm*465mm
Etiquetas: Chinese tradition, internationalism, rock art, cultural relics
Tecnoloxía de Produción: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Reto de Deseño: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Investigación: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Inspiración: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Duración do Proxecto: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Fluxo de Operacións: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Membros do Equipo: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang