Before the Midnight Hour As Ilustracións De Mobles de Martin Reznik

O deseño Before the Midnight Hour As Ilustracións De Mobles de Martin Reznik é un estimado gañador do moi prestixioso 2022 A' Design Award de Ouro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

OuroGráfico· 2022

Before the Midnight Hour As Ilustracións De Mobles

de Martin Reznik

Cliente: Martin Reznik Illustration

Gañador do A' Design Award de Ouro na Categoría Gráfico

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O Deseño

Sobre Before the Midnight Hour As Ilustracións De Mobles

Unha serie de ilustracións en branco e negro encargadas por Marc Krusin e que inclúen os seus deseños de mobles máis destacados para Knoll e Desalto. Inspirado no cómic e no cine negro, o proxecto rompe as convencións da ilustración de mobles achegando a narrativa ás escenas, o uso dunha perspectiva esaxerada e unha estética negra temperamental. A falta de presenza humana e os obxectos espallados engaden un elemento de misterio e suspense á historia, mentres que o protagonista revélase nun final sorpresa. Todas as imaxes foron debuxadas dixitalmente en Adobe Photoshop usando a tableta Wacom Cintiq.

O Recoñecemento

Sobre o A' Design Award de Ouro

Before the Midnight Hour As Ilustracións De Mobles gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Before the Midnight Hour As Ilustracións De Mobles sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Before the Midnight Hour As Ilustracións De Mobles crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensións e Embalaxe: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Etiquetas: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Tecnoloxía de Produción: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Reto de Deseño: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Investigación: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspiración: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Duración do Proxecto: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Fluxo de Operacións: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Créditos das Imaxes: All illustrations: Martin Reznik, 2021