Smartmoov Función Primaria: Identidade de Marca de Ricardo Filipe Lopes da Silva

O deseño Smartmoov Función Primaria: Identidade de Marca de Ricardo Filipe Lopes da Silva é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2023

Smartmoov Función Primaria: Identidade de Marca

de Ricardo Filipe Lopes da Silva

Cliente: Smartmoov

Gañador do A' Design Award de Ferro na Categoría Gráfico

10,475

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Cores

O Deseño

Sobre Smartmoov Función Primaria: Identidade de Marca

Texto do Libro: Os principais beneficios deste modelo de negocio son a mobilidade e a personalización empresarial. O emprendedor pode adaptar o seu negocio a unha solución máis flexible e móbil, mellorando así o alcance do seu negocio no mercado. A marca reflicte estes valores dun xeito dinámico e futurista a través dun sistema visual coherente, que pretende inspirar o público obxectivo.

O Recoñecemento

Sobre o A' Design Award de Ferro

Smartmoov Función Primaria: Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Smartmoov Función Primaria: Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Smartmoov Función Primaria: Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensións e Embalaxe: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Etiquetas: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Tecnoloxía de Produción: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Reto de Deseño: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Investigación: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiración: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Duración do Proxecto: August 2019 to November 2019 in Curitiba, Brazil
Fluxo de Operacións: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.