Xphere Reformulación da Identidade Corporativa de Yibang Design and Xiner Zheng

O deseño Xphere Reformulación da Identidade Corporativa de Yibang Design and Xiner Zheng é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2021

Xphere Reformulación da Identidade Corporativa

de Yibang Design and Xiner Zheng

Cliente: Yibang

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Xphere Reformulación da Identidade Corporativa

Xphere é un deseño de identidade corporativa creado para a marca Rongxing. O nome Xphere derívase do nome de marca chinés Rongxing, que significa esfera próspera. A identidade une o significado do nome chinés co nome inglés nunha soa linguaxe visual. A marca está inspirada nas formas dunha estrela, e aplícase un corte a xogo tanto ao logotipo inglés coma ao chinés. Cores intensas e imaxes fortes realzan a liña de produtos de alta gama. Os elementos impresos empregan papel groso mate, e a tarxeta de visita e a tarxeta de agradecemento levan o logotipo en relevo.

O Recoñecemento

Sobre o A' Design Award de Ferro

Xphere Reformulación da Identidade Corporativa gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Xphere Reformulación da Identidade Corporativa sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Xphere Reformulación da Identidade Corporativa é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensións e Embalaxe: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Etiquetas: Xphere, Visual Identity, Commercial, Branding
Tecnoloxía de Produción: Adobe Photoshop, Illustration, and InDesign.
Reto de Deseño: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Investigación: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiración: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Duración do Proxecto: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Fluxo de Operacións: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Membros do Equipo: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Créditos das Imaxes: Yibang