Happetsy Identidade de marca de Anamarija Leljak

O deseño Happetsy Identidade de marca de Anamarija Leljak é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2021

Happetsy Identidade de marca

de Anamarija Leljak

Cliente: Happetsy

Gañador do A' Design Award de Prata na Categoría Gráfico

43,117

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Cores

O Deseño

Sobre Happetsy Identidade de marca

Happetsy é unha identidade de marca creada para unha empresa de produtos para mascotas. O deseño combina un estilo retro á antiga usanza cun minimalismo moderno. O carácter retro exprésase a través da paleta de cores, unha tipografía manuscrita e patróns de lunares. Os deseños limpos, os espazos abertos e unha tipografía de pau seco engaden un toque fresco e moderno. O logotipo combina unha ilustración dun gato e un can cun rectángulo, unha forma vinculada á estabilidade e á lealdade. Todos os gráficos foron debuxados como vectores e entregados en cores RGB, CMYK e Pantone para lograr unha aparencia coherente en todos os soportes.

O Recoñecemento

Sobre o A' Design Award de Prata

Happetsy Identidade de marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Happetsy Identidade de marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Happetsy Identidade de marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Dimensións e Embalaxe: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Etiquetas: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Tecnoloxía de Produción: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Reto de Deseño: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Investigación: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inspiración: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Duración do Proxecto: The project started in March 2019 and finished in May 2019 in Denmark.
Fluxo de Operacións: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Créditos das Imaxes: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.