O deseño R Gate Emblem Identidade Corporativa de Riiid Inc. é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.
PrataGráfico· 2021
R Gate Emblem Identidade Corporativa
de Riiid Inc.
Cliente: Riiid Inc.
Gañador do A' Design Award de Prata na Categoría Gráfico
Gañador de Premio Verificado
Verificar o Estado do Premio para #120723O Deseño
Sobre R Gate Emblem Identidade Corporativa
O R Gate Emblem é un deseño de identidade corporativa creado para unha empresa de tecnoloxía educativa. O emblema baséase nun motivo de ollo de pechadura. Unha forma negativa branca da letra R sitúase dentro dun cadrado de azul profundo e forma unha porta. A porta é unha metáfora visual dunha entrada que abre o mundo da educación e comparte novas experiencias de aprendizaxe. O azul océano profundo é a cor principal. A letra R serve tamén como unidade de medida base para unha tipografía a xogo en dous pesos. O sistema de identidade aplícase a materiais en liña e fóra de liña.
O Recoñecemento
Sobre o A' Design Award de Prata
R Gate Emblem Identidade Corporativa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que R Gate Emblem Identidade Corporativa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. R Gate Emblem Identidade Corporativa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Dimensións e Embalaxe
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Etiquetas
- AI, AI Ed, Education, Branding, CI
- Tecnoloxía de Produción
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Reto de Deseño
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- Investigación
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Inspiración
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- Duración do Proxecto
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Fluxo de Operacións
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Membros do Equipo
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
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