Quix Identidade de marca de Anja Zambelli Colak

O deseño Quix Identidade de marca de Anja Zambelli Colak é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2021

Quix Identidade de marca

de Anja Zambelli Colak

Cliente: Zambelli Brand Design

Gañador do A' Design Award de Prata na Categoría Gráfico

40,925

Gañador de Premio Verificado

Verificar o Estado do Premio para #120357

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Cores

O Deseño

Sobre Quix Identidade de marca

Quix é unha identidade de marca para máquinas expendedoras de autoservizo que ofrecen bebidas quentes e frías e petiscos. A identidade emprega cores, texturas e formas inspiradas na cultura italiana, rendendo homenaxe á idade dourada do deseño italiano. Un atractivo lixeiramente vintage evoca os anos da Dolce Vita e a cultura italiana do café. As cuncas de café e os carteis imprímense en cores CMYK con tecnoloxía offset, mentres que as máquinas expendedoras se personalizan con láminas impresas. O deseño converte unha rápida pausa para o café nunha calma experiencia visual.

O Recoñecemento

Sobre o A' Design Award de Prata

Quix Identidade de marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Quix Identidade de marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Quix Identidade de marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Dimensións e Embalaxe: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Etiquetas: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Tecnoloxía de Produción: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Reto de Deseño: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Investigación: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspiración: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Duración do Proxecto: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Fluxo de Operacións: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.