Ben Su Identidade de Marca para Restaurante de Chao Feng

O deseño Ben Su Identidade de Marca para Restaurante de Chao Feng é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2021

Ben Su Identidade de Marca para Restaurante

de Chao Feng

Cliente: MET Creative Brand

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Ben Su Identidade de Marca para Restaurante

Ben Su é unha identidade de marca creada para un restaurante de peixe con chucrut. A identidade constrúese sobre a característica central do produto, o chucrut de patrimonio cultural inmaterial, feito a man e fermentado durante 280 días sen conservantes. O cartel principal presenta estas vantaxes do produto dun xeito visual directo, empregando curvas suaves e un forte contraste de cor para lograr unha alta recoñecibilidade. O restaurante ocupa 260 metros cadrados e inclúe unha zona de exposición de chucrut na entrada. As escenas e os elementos escenográficos conectan a identidade visual co espazo interior.

O Recoñecemento

Sobre o A' Design Award de Bronce

Ben Su Identidade de Marca para Restaurante gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Ben Su Identidade de Marca para Restaurante sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Ben Su Identidade de Marca para Restaurante satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Dimensións e Embalaxe: The project covers a total of 260 square meters.
Etiquetas: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Tecnoloxía de Produción: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Reto de Deseño: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Investigación: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Inspiración: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Duración do Proxecto: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Fluxo de Operacións: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patentes: Copyrights belong to Pushui Zhang, 2020.
Membros do Equipo: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Créditos das Imaxes: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.