O deseño Moneta Identidade de Marca de Kyle Mani é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2021

Moneta Identidade de Marca

de Kyle Mani

Cliente: Moneta Intel

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre Moneta Identidade de Marca

OWDT foi contratada para deseñar un sistema de identidade flexible que fose dinámico e tecnicamente inclusivo. Fixemos que o noso propósito fose destacar as tecnoloxías utilizadas por Moneta na marca corporativa. O diseño superou con graza o desafío de equilibrar as características de xeolocalización da marca e os elementos visuais de tipo de datos. A identidade de marca de Moneta agora guía claramente á súa audiencia altamente técnica cara á tecnoloxía de xeolocalización mais dinámica do mundo.

O Recoñecemento

Sobre o A' Design Award de Prata

Moneta Identidade de Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Moneta Identidade de Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Moneta Identidade de Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
Dimensións e Embalaxe: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
Etiquetas: branding, web design, identity design, logo design
Tecnoloxía de Produción: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
Reto de Deseño: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
Investigación: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
Inspiración: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
Duración do Proxecto: 6 months, Houston, Texas, USA
Fluxo de Operacións: Moneta's brand identity leads the technical audience to Geopositioning technology.
Patentes: Patent Pending
Membros do Equipo: OWDT as an organization has been responsible for the development of this product.
Créditos das Imaxes: Patent Pending