Cafe Soul Identidade Visual de Mateus Matos Montenegro

O deseño Cafe Soul Identidade Visual de Mateus Matos Montenegro é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2022

Cafe Soul Identidade Visual

de Mateus Matos Montenegro

Cliente: Cafe Tunico

Gañador do A' Design Award de Bronce na Categoría Gráfico

11,750

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Cores

O Deseño

Sobre Cafe Soul Identidade Visual

Cafe Soul é un deseño de identidade visual e embalaxe para unha marca de café. O café está feito con grans 100 por cento Arábica e ofrécese a un prezo accesible. A identidade utiliza un logotipo modular cuxos elementos poden combinarse para formar moitas caras e texturas diferentes. A linguaxe visual é lixeira e xuvenil, co obxectivo de chegar a consumidores novos e máis novos. A embalaxe está impresa nun proceso de catro cores con catro cores Pantone sobre unha estrutura de aluminio. O número sete fai referencia aos sete membros da familia que dirixen a granxa.

O Recoñecemento

Sobre o A' Design Award de Bronce

Cafe Soul Identidade Visual gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Cafe Soul Identidade Visual sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Cafe Soul Identidade Visual satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Dimensións e Embalaxe: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Etiquetas: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Tecnoloxía de Produción: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Reto de Deseño: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Investigación: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inspiración: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Duración do Proxecto: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Fluxo de Operacións: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Membros do Equipo: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha