O deseño Jiangmen Culture and Tourism Logo e Identidade de Marca de EUCA Culture and Communications Co. Ltd. é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2021

Jiangmen Culture and Tourism Logo e Identidade de Marca

de EUCA Culture and Communications Co. Ltd.

Cliente: Jiangmen culture, tourism, radio, television and Sports Bureau

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Jiangmen Culture and Tourism Logo e Identidade de Marca

Jiangmen Culture and Tourism é un logo e identidade de marca creados para o sector da cultura e o turismo de Jiangmen, unha cidade na provincia de Guangdong, no sur da China. O logo inspírase no carácter chinés tradicional Men, que significa porta, e na estrutura do arco conmemorativo. Elementos extraídos da paisaxe urbana, a arquitectura, o patrimonio cultural, a paisaxe e as plantas de Jiangmen combínanse dentro da forma da porta. O dourado mate suxire unha cidade rica pero modesta. Desenvolveuse unha guía de identidade de marca para apoiar unha aplicación coherente.

O Recoñecemento

Sobre o A' Design Award de Bronce

Jiangmen Culture and Tourism Logo e Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Jiangmen Culture and Tourism Logo e Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Jiangmen Culture and Tourism Logo e Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Etiquetas: Branding, City, Culture and tourism, Logo design, Visual system
Reto de Deseño: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Investigación: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiración: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Duración do Proxecto: June 2019 – April 2020, Shanghai, China
Fluxo de Operacións: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Membros do Equipo: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Créditos das Imaxes: Ellain Li, Grace Xu， Di Tang