WeAre4810 A Identidade Da Marca de Laura Ferrario

O deseño WeAre4810 A Identidade Da Marca de Laura Ferrario é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2021

WeAre4810 A Identidade Da Marca

de Laura Ferrario

Cliente: Ferrariodesign

Gañador do A' Design Award de Bronce na Categoría Gráfico

13,650

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Cores

O Deseño

Sobre WeAre4810 A Identidade Da Marca

WeAre4810, WeAreFamily é o novo concepto utilizado para relanzar a Marca. Convértese no recipiente e símbolo de todas as actividades do grupo. O uso de números altamente contemporáneos e sólidos transmite a sensación de certeza e contemporaneidade xa que os números poden converterse á súa vez en contedores de imaxes. Desde o aluguer ata a compra e ata a verdadeira novidade a Alimentación. WeAreFood é o espazo onde cada día se divide en 4 momentos; un concepto que se ve potenciado polo reloxo cuxos brazos son un garfo e unha culler. Un reloxo que dende o punto de vista gráfico é unha mestura entre presente, pasado e futuro.

O Recoñecemento

Sobre o A' Design Award de Bronce

WeAre4810 A Identidade Da Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que WeAre4810 A Identidade Da Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. WeAre4810 A Identidade Da Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Dimensións e Embalaxe: The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
Etiquetas: brand Identity, brad design, logo design, viusal identity
Tecnoloxía de Produción: The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century
Reto de Deseño: WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Investigación: A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Inspiración: WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Duración do Proxecto: The project started in January 2018 in Courmayeur and finished in February 202020
Fluxo de Operacións: The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Membros do Equipo: Creative Director: Laura Ferrario
Copy: Chiara Villa
Créditos das Imaxes: Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana