Harlem Advocacy Serie de Carteis de Jiaqi Song

O deseño Harlem Advocacy Serie de Carteis de Jiaqi Song é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2021

Harlem Advocacy Serie de Carteis

de Jiaqi Song

Cliente: Bandujo Advertising Design

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Harlem Advocacy Serie de Carteis

Harlem Advocacy é unha serie de carteis de campaña publicitaria creados para un programa de defensa da saúde pública con sede en Harlem, Cidade de Nova York. Os carteis combinan un logotipo de marca con iconas ilustradas, e cada icona representa un servizo, como apoio médico, social, educativo ou relacionado co emprego. Un cartel principal amosa todas as iconas xuntas. Para a súa distribución pública, a serie divídese en carteis individuais, cada un amosando unha icona en gran tamaño. O estilo visual está influenciado polo pop art, de xeito que os residentes locais poidan recoñecer os servizos rapidamente.

O Recoñecemento

Sobre o A' Design Award de Bronce

Harlem Advocacy Serie de Carteis gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Harlem Advocacy Serie de Carteis sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Harlem Advocacy Serie de Carteis satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensións e Embalaxe: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Etiquetas: graphic design, poster, illustrations, social service, poster design
Tecnoloxía de Produción: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Reto de Deseño: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Investigación: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiración: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Duración do Proxecto: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Fluxo de Operacións: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.