O deseño Nirvana Brand Identidade Corporativa de Viana Patricio Barbosa Neto é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2021

Nirvana Brand Identidade Corporativa

de Viana Patricio Barbosa Neto

Cliente: Viana Patricio

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Nirvana Brand Identidade Corporativa

Nirvana é unha identidade corporativa creada para un espazo dedicado á meditación e ás terapias holísticas. O deseño baséase en formas xeométricas simples dispostas sobre unha reixa (grid) que mantén a simetría e o equilibrio. O logotipo combina o símbolo do infinito, a flor de loto e unha postura meditativa. A cor vinllo tinto fai referencia ás vestimentas budistas, mentres que a cor amarela remite aos ornamentos empregados nos mosteiros. A identidade foi deseñada como arte vectorial, de xeito que o logotipo pode reducirse ou ampliarse sen perda de detalle, e aplicarse tanto a soportes impresos coma dixitais.

O Recoñecemento

Sobre o A' Design Award de Ferro

Nirvana Brand Identidade Corporativa gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Nirvana Brand Identidade Corporativa sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Nirvana Brand Identidade Corporativa é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensións e Embalaxe: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Etiquetas: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Tecnoloxía de Produción: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Reto de Deseño: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Investigación: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiración: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Duración do Proxecto: The project started in April 2020 and finished in June 2020 in Brazil.
Fluxo de Operacións: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Créditos das Imaxes: Pexels