Pizzamax Identidade de Marca de Salvita Bingelyte

O deseño Pizzamax Identidade de Marca de Salvita Bingelyte é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

Pizzamax Identidade de Marca

de Salvita Bingelyte

Cliente: Salvita Design

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Pizzamax Identidade de Marca

Pizzamax é unha identidade de marca para unha pequena cadea de pizzarías en Lituania. A identidade anterior mesturaba varios estilos gráficos e transmitía aos clientes pouco sentido da marca. O redeseño utiliza un logotipo simplificado con vermello, negro e branco, cores vinculadas á pizza italiana clásica. As palabras pizza e max sitúanse en lados diferentes das tarxetas de visita e das caixas de pizza. As letras M e X teñen extremos curvos que suxiren panadeiros a transportar pizzas cos brazos estirados. A identidade aplícase a tarxetas de visita, papel con membrete, caixas de pizza e roupa.

O Recoñecemento

Sobre o A' Design Award de Bronce

Pizzamax Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Pizzamax Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Pizzamax Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensións e Embalaxe: I created business cards, letterhead, pizza box and clothing branding.
Etiquetas: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Tecnoloxía de Produción: I opted to use classic colors on white and black backgrounds.
Reto de Deseño: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Investigación: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiración: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Duración do Proxecto: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Fluxo de Operacións: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Créditos das Imaxes: Copywriter Erin Hope Stevens