Debes Intervenir Cartel de Seguridade de Eduardo Walles

O deseño Debes Intervenir Cartel de Seguridade de Eduardo Walles é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2020

Debes Intervenir Cartel de Seguridade

de Eduardo Walles

Cliente: tApp

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Debes Intervenir Cartel de Seguridade

Debes Intervenir é unha campaña de carteis de seguridade laboral creada para unha planta industrial. Os carteis mostran o uso correcto e incorrecto de ferramentas e instalacións. Cada escena céntrase no momento xusto antes de que ocorra un accidente. Emprégase un estilo de cómic para crear un vínculo amigable e claro cos traballadores. Un personaxe ilustrado guía ao persoal a través de cada mensaxe. A obra foi debuxada con ferramentas de ilustración vectorial para manter unha liña orgánica e solta, logo coloreada e composta con software de edición de imaxes. Cada cartel imprímese sobre estireno e mide 900 por 600 milímetros.

O Recoñecemento

Sobre o A' Design Award de Ferro

Debes Intervenir Cartel de Seguridade gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Debes Intervenir Cartel de Seguridade sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Debes Intervenir Cartel de Seguridade é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensións e Embalaxe: Styrene 900 mm X 600 mm. Depth. 50
Etiquetas: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Tecnoloxía de Produción: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Reto de Deseño: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Investigación: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiración: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Duración do Proxecto: The project started in September 2016 and finished in November 2016 in CDMX.
Fluxo de Operacións: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patentes: None, everything was created form scratch.
Membros do Equipo: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Créditos das Imaxes: None, everything was created form scratch.