Serious Little Squid Identidade Visual de Youjia Gu

O deseño Serious Little Squid Identidade Visual de Youjia Gu é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

Serious Little Squid Identidade Visual

de Youjia Gu

Cliente: MET Creative Brand

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Serious Little Squid Identidade Visual

Serious Little Squid é unha identidade visual creada para unha marca de restaurante. A identidade constrúese arredor de A Zheng, unha personaxe de lura que representa os traballadores de oficina urbanos. Detalles como unha gravata e un pano de cabeza fan que a personaxe sexa doada de recoñecer. O estilo gráfico segue as películas mudas en branco e negro, empregando un humor frío e escenas cómicas sinxelas. Unha serie de ilustracións chamada o teatro interior presenta a vida cotiá nunha gran cidade. A intención é construír un ton de marca positivo e unha ligazón próxima cos consumidores máis novos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Serious Little Squid Identidade Visual gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Serious Little Squid Identidade Visual sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Serious Little Squid Identidade Visual satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Dimensións e Embalaxe: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Etiquetas: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Tecnoloxía de Produción: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Reto de Deseño: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Investigación: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Inspiración: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Duración do Proxecto: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Fluxo de Operacións: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Patentes: Copyrights belong to Youjia Gu, 2019.
Membros do Equipo: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Créditos das Imaxes: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.