You and We A Linguaxe Visual de Yujin Jung

O deseño You and We A Linguaxe Visual de Yujin Jung é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2020

You and We A Linguaxe Visual

de Yujin Jung

Cliente: Korea Volunteer Center(KVC).

Gañador do A' Design Award de Ferro na Categoría Gráfico

15,601

Gañador de Premio Verificado

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Cores

O Deseño

Sobre You and We A Linguaxe Visual

O proxecto é que os voluntarios se asenten na vida diaria e esperan provocar un cambio social positivo. Os activos visuais son 83 imaxes representativas de voluntarios e consta de 54 gráficos, 15 ilustracións e 14 iconas. Está deseñado para que a xente poida entender facilmente que tipo de traballo voluntario é para cada categoría. A gráfica está baseada nun deseño modular co tema do traballo voluntario e as persoas, e Ilustración mostra varios tipos de voluntariado que calquera pode facer, dando unha sensación familiar.

O Recoñecemento

Sobre o A' Design Award de Ferro

You and We A Linguaxe Visual gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que You and We A Linguaxe Visual sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. You and We A Linguaxe Visual é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.
Dimensións e Embalaxe: Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
Etiquetas: Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
Tecnoloxía de Produción: Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
Reto de Deseño: It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
Investigación: Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
Inspiración: This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
Duración do Proxecto: The project started in April 2019 and finished in June 2019 in the Republic of Korea.
Fluxo de Operacións: To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.