Pizzamax Aithne Branda le Salvita Bingelyte

Tha Pizzamax Aithne Branda le Salvita Bingelyte na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2020

Pizzamax Aithne Branda

le Salvita Bingelyte

Neach-ceannach: Salvita Design

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

13,464

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #102715

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Pizzamax Aithne Branda

Is aithne branda é Pizzamax do shlabhra beag bialann pizza sa Liotuáin. Mheasc an aithne roimhe seo roinnt stíleanna grafacha agus is beag tuiscint a thug sé do chustaiméirí ar an mbranda. Úsáideann an t-athdhearadh lógó simplithe le dearg, dubh agus bán, dathanna a bhaineann le pizza clasaiceach Iodálach. Cuirtear na focail pizza agus max ar thaobhanna éagsúla de na cártaí gnó agus na boscaí pizza. Tá foircinn chuartha ag na litreacha M agus X a thugann le tuiscint báicéirí ag iompar pizzaí lena lámha díreach. Cuirtear an aithne i bhfeidhm ar chártaí gnó, ar cheannlitreacha, ar bhoscaí pizza agus ar éadaí.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Pizzamax Aithne Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Pizzamax Aithne Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Pizzamax Aithne Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Tomhasan & Pacadh: I created business cards, letterhead, pizza box and clothing branding.
Tagaichean: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Teicneòlas Cinneasachaidh: I opted to use classic colors on white and black backgrounds.
Dùbhlan Dealbhaidh: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Rannsachadh: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Brosnachadh: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Faid a' Phròiseict: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Sruth Obrachaidh: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Creideasan Dhealbhan: Copywriter Erin Hope Stevens