Better Bodies Hi Dearbh-aithne Branda le Takahiro Eto

Tha Better Bodies Hi Dearbh-aithne Branda le Takahiro Eto na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Platanaim A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

PlatanamGrafaig· 2022

Better Bodies Hi Dearbh-aithne Branda

le Takahiro Eto

Neach-ceannach: Better Bodies Hi

Buannaiche Duais Platanaim A' Design Award ann an Roinn Grafaig

2,638,834

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #133445

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Better Bodies Hi Dearbh-aithne Branda

'S e dearbh-aithne branda airson stiùidio eacarsaich a th' ann am Better Bodies Hi. Tha an dearbh-aithne stèidhichte air cruth-clò a dh'atharraicheas ann an trì ìrean. Mar a ghluaiseas luchd-tadhail bhon fhàilteachadh chun an raoin eacarsaich, fàsaidh na litrichean air na soidhnichean nas tighe agus nas motha. Thathar a' cleachdadh an stoidhle as tana gu gann aig an fhàilteachadh gus àile shocair a chruthachadh. Thathar a' cleachdadh an stoidhle as truime san raon eacarsaich aig àirde de chòrr air meatair. Tha an cruth-clò air a chur an sàs anns an t-suaicheantas, an làrach-lìn, na soidhnichean agus stuthan clò-bhuailte. Cuidichidh na litrichean caochlaideach luchd-cleachdaidh gus an corp agus an inntinn ullachadh airson eacarsaich ceum air cheum.

An Aithneachadh

Mu dheidhinn Duais Platanaim A' Design Award

Tha Better Bodies Hi Dearbh-aithne Branda air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Better Bodies Hi Dearbh-aithne Branda a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Better Bodies Hi Dearbh-aithne Branda na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Tomhasan & Pacadh: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Tagaichean: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Teicneòlas Cinneasachaidh: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Dùbhlan Dealbhaidh: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Brosnachadh: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Faid a' Phròiseict: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Sruth Obrachaidh: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Buill na Sgioba: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima