Dreavita Mental Wellness Branding troch Cansu Dagbagli Ferreira

Dreavita Mental Wellness Branding troch Cansu Dagbagli Ferreira is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2024

Dreavita Mental Wellness Branding

troch Cansu Dagbagli Ferreira

Klant: Cansu Dagbagli Ferreira

A' Design Award yn Brûns Winner yn de kategory Grafysk

20,492

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #158644

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Dreavita Mental Wellness Branding

Dreavita is in progressive en ynklusive wellness-merk. De fisuele identiteit is ûntwurpen om gefoelich, respektfol en betinksem te wêzen, wêrtroch it ynklusive karakter fan it merk reflektearret wurdt. It konsept is ûntstien út it idee fan sterke natuer en wurdt neamd Ienfâld ynspirearre wjerstân. Krekt as de patroanen fan de natuer ferwize nei konsistinsje, krêft en groei, hat de branding as doel dizze boadskippen oer te bringen fia affirmaasjes en in minimalistyske ûntwerpoanpak. Yllustraasjes fokusje op de patroanen fan de natuer en demonstrearje dat werhellingen en wjerstân resultearje yn súkses yn it libben.

De Erkenning

Oer de A' Design Award yn Brûns

Dreavita Mental Wellness Branding is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Dreavita Mental Wellness Branding wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Dreavita Mental Wellness Branding foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Ofmjittingen & Ferpakking: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Labels: wellness, mental, health, psychology, identity, inclusive, community, nature
Produksjetechnology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Untwerpútdaging: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Undersyk: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Ynspiraasje: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Projektdoer: 2 months, 2023, United States and France
Operaasjestreamferrin: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery