Ancora Merkidentiteit troch Keiichiro Yanagi - Harajuku Design Inc.

Ancora Merkidentiteit troch Keiichiro Yanagi - Harajuku Design Inc. is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Platina yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

PlatinaGrafysk· 2023

Ancora Merkidentiteit

troch Keiichiro Yanagi - Harajuku Design Inc.

Klant: Harajuku Design Inc.

A' Design Award yn Platina Winner yn de kategory Grafysk

703,415

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #146124

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Ancora Merkidentiteit

Ancora is in merkwinkel dy't vulpennen en skriuwartikelen ferkeapet. Tsjintwurdich binne digitalisearring en ynformaasje- en kommunikaasjetechnology hurd foarút gien. Oan 'e oare kant rjochtet Ancora him op it oplibjen fan analoge persoanlike kommunikaasje. Ancora reconsiders dizze wearden wêryn harren wize fan skriuwen, tekenjen út it hert jout wille dy't ek leveret in bysûndere ûnderfining lykas oanpasbere fontein pennen dy't kin wurde kombinearre yn in myriade fan manieren; en inket blending mei help fan in cocktail shaker.

De Erkenning

Oer de A' Design Award yn Platina

Ancora Merkidentiteit is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Ancora Merkidentiteit lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Ancora Merkidentiteit is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Ofmjittingen & Ferpakking: The size may vary because there are different types of products.
Labels: Branding
Produksjetechnology: Many materials were used in the creation of the product and package.
Undersyk: Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Ynspiraasje: Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Projektdoer: The store opened in March 2020. Located in Tokyo, Japan.
Operaasjestreamferrin: As a gift, a fountain pen is not just perfect but also provides a story on its own.
Teamleden: Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa