Gean nei de ynhâld
Moments Of Speed Foto's troch Martin Hoffmann

Moments Of Speed Foto's troch Martin Hoffmann is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Fotografie en Fotomanipulaasje Ûntwerp.


BrûnsFotografie· 2024

Moments Of Speed Foto's

troch Martin Hoffmann

Klant: Fuchs Neue Technologien (Team FNT)

A' Design Award yn Brûns Winner yn de kategory Fotografie

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It Untwerp

Oer Moments Of Speed Foto's

Yn Mominten fan Snelheid wurdt snelheid yndrukwekkend sichtber. Op it earste each litte de bylden de estetyk en dynamyk fan beweging sjen en meitsje se de yntinsiteit en enerzjy fan it momint fielber. Tagelyk is der in ynteressante ferskoowing fan fisualiseare snelheid nei rêst yn it motif. Yn de ôfbylde beweging strielje de bylden in eigen sereniteit út dy't in noflik ûntspannend effekt kreëart. Dizze feroaring yn waarnimming stelt de sjogger yn steat om in nij, djipere nivo te ûnderfinen. Komposysje, details, kleuring, skerpe en ferfaging kreëarje in dramatysk en tagelyk in byld fan rêst yn beweging.

De Erkenning

Oer de A' Design Award yn Brûns

Moments Of Speed Foto's is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Moments Of Speed Foto's wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Moments Of Speed Foto's foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Ofmjittingen & Ferpakking
The pictures were published in a 297 x 210 mm book.
Labels
Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Produksjetechnology
Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Untwerpútdaging
The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Undersyk
Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Ynspiraasje
Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Projektdoer
The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operaasjestreamferrin
The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Ofbyldingskrediten
Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023

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De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

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