Liang Bai Kai Ferpakking foar Drinkwetter troch Tiger Pan

Liang Bai Kai Ferpakking foar Drinkwetter troch Tiger Pan is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Platina yn de kompetysje-kategory Ferpakkingsûntwerp.

PlatinaFerpakking· 2023

Liang Bai Kai Ferpakking foar Drinkwetter

troch Tiger Pan

Klant: Jinmailang Beverage Co., Ltd

A' Design Award yn Platina Winner yn de kategory Ferpakking

415,218

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #145406

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Liang Bai Kai Ferpakking foar Drinkwetter

Liang Bai Kai is in glêzen flesse ûntwurpen foar ôfkuolle sean drinkwetter. De namme ferwiist nei sean wetter dat ôfkuolle is, in drank dy't al lang gewoan is yn Sina. De flesse hat gjin label. Ynstee dêrfan is keunstwurk út it Song-dynasty skilderij Riverside Scene from Tsingming opnij skildere en op it glês oanbrocht mei waarmte-oerdrachtprintsjen. De ôfbylding is ferdield oer tolve flessen, dy't de tolve tradisjonele oeren fertsjintwurdigje. It glêzen oerflak jout glâns en tekstuer. Elke flesse mjit 313 millimeter yn hichte en 76,5 millimeter yn trochsneed.

De Erkenning

Oer de A' Design Award yn Platina

Liang Bai Kai Ferpakking foar Drinkwetter is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Liang Bai Kai Ferpakking foar Drinkwetter lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Liang Bai Kai Ferpakking foar Drinkwetter is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Ofmjittingen & Ferpakking: height 313mm x diameter 76.5mm
Labels: water, Chinese water, bottle, package, label-less
Produksjetechnology: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Untwerpútdaging: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Undersyk: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Ynspiraasje: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Projektdoer: The project lasts 5 months, designed in Shenzhen.
Operaasjestreamferrin: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Teamleden: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Ofbyldingskrediten: Tiger Pan