Nong Li Bierferpakking troch China Resources Snow Breweries

Nong Li Bierferpakking troch China Resources Snow Breweries is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Platina yn de kompetysje-kategory Ferpakkingsûntwerp.

PlatinaFerpakking· 2025

Nong Li Bierferpakking

troch China Resources Snow Breweries

Klant: China Resources Snow Breweries

A' Design Award yn Platina Winner yn de kategory Ferpakking

7,685,193

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #163373

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Nong Li Bierferpakking

Nong Li is in bierferpakkingsûntwerp ynspirearre troch de Yangshao-kultuer fan it âlde Sina. De flesse hat de foarm fan de Shuang Er Ni Yu, in ierdewurkfet mei in salamanderfisk-patroan dat yn dy iere kultuer as drankkontener brûkt waard. Swart ierdewurkfakmanskip wurdt kombinearre mei in tradisjonele glêsfoarm, en de donkere kleur beskermet it bier tsjin ljocht en temperatuerferoaringen. Geometryske patroanen jouwe fisuele nijsgjirrigens en soargje foar in feilige grip. De dop yllustrearret fjouwer stappen fan in âld Sineesk toastritueel: priuwe, oanbiede, reagearje en weromjaan.

De Erkenning

Oer de A' Design Award yn Platina

Nong Li Bierferpakking is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Nong Li Bierferpakking lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Nong Li Bierferpakking is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Ofmjittingen & Ferpakking: product dimensions, 355 mm x 355 mm x 120 mm
Labels: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Produksjetechnology: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Untwerpútdaging: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Undersyk: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Ynspiraasje: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Projektdoer: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Operaasjestreamferrin: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Teamleden: Qiguang Li, Celine Zhou, Yan Yang