Leng Chen diseinatzailearen Hou Juice Zuku Ontziratzea

Leng Chen diseinatzailearen Hou Juice Zuku Ontziratzea lana 2020 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2020

Hou Juice Zuku Ontziratzea

diseinatzailea: Leng Chen

Bezeroa: Pagoda

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Diseinua

Hou Juice Zuku Ontziratzea Diseinuari Buruz

Hou Juice zuku freskoen marka baterako ontzi diseinu bat da. Botilak 45 milimetroko diametroa eta 165 milimetroko altuera ditu. Plastikozko botila film perlatu batez estalita dago, eta izoztu-akaberaz eta tinta zuzeneko inprimaketaz osatuta. Tximinoen ilustrazioek osatzen dute ikusizko gai nagusia, eta fruta zapore bakoitzarentzat istorio berezi bat marraztu da. Tximinoa fruta enpresa nagusiaren ikurra da, eta bizitasunaren seinalea txinatar kulturan. Diseinuaren helburua natura, freskotasuna eta kalitatea adieraztea da, eta osasunaz arduratzen diren erosleen artean konfiantza eraikitzea.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Hou Juice Zuku Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Hou Juice Zuku Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Hou Juice Zuku Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Neurriak eta Ontziratzea: Diameter 45mm x Height 165mm
Etiketak: juice, packaging, branding, drink, beverages，
Produkzio Teknologia: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Diseinu Erronka: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Ikerketa: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspirazioa: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Proiektuaren Iraupena: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Eragiketa Fluxua: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Taldekideak: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Irudi Kredituak: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.