Wen Liu and Kaichen Xie diseinatzailearen Akimbo Coffee Beer Edari Ontziratzea

Wen Liu and Kaichen Xie diseinatzailearen Akimbo Coffee Beer Edari Ontziratzea lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2020

Akimbo Coffee Beer Edari Ontziratzea

diseinatzailea: Wen Liu and Kaichen Xie

Bezeroa: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#88579 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Akimbo Coffee Beer Edari Ontziratzea Diseinuari Buruz

Akimbo Coffee Beer kafe-marka baten eta garagardotegi baten arteko elkarlanaren bidez sortutako bi kafe-garagardo artisauren ontziratze-diseinua da. Garagardoak aluminiozko latetan saltzen dira, eta kanpoko kutxak 115 milimetro ditu luzeran, 66 milimetro zabaleran eta 66 milimetro altueran. Eskuz margotutako ilustrazio batek eta erretro estiloko eskuzko letra-tipo batek izaera lasai eta freskoa ematen diete latei. Ilustrazioak bi markaren maskotak itsasertzean surfean egiten erakusten ditu. Diseinuak kontsumitzaile gazteei begira dago eta argi eta garbi adierazten du edaria alkoholduna dela.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Akimbo Coffee Beer Edari Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Akimbo Coffee Beer Edari Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Akimbo Coffee Beer Edari Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Neurriak eta Ontziratzea: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Etiketak: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Produkzio Teknologia: The material of the packaging is an aluminum can.
Diseinu Erronka: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Ikerketa: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspirazioa: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Proiektuaren Iraupena: The project started in September 2018 and finished in October 2018 Shenzhen.
Eragiketa Fluxua: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Taldekideak: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Irudi Kredituak: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018