Backbone Branding diseinatzailearen Yan Natural Juice Botila Ontzi Bat

Backbone Branding diseinatzailearen Yan Natural Juice Botila Ontzi Bat lana 2020 Platinozko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

PlatinoOntziketa· 2020

Yan Natural Juice Botila Ontzi Bat

diseinatzailea: Backbone Branding

Bezeroa: Backbone Branding

Platinozko Saria A' Design Award Irabazlea Ontziketa Kategorian

201,010

Egiaztatutako Sari Irabazlea

#86906 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Yan Natural Juice Botila Ontzi Bat Diseinuari Buruz

Botilaren diseinua naturan inspiratu zen eta biomimetismoaren printzipioak, zehazki, hozkatutako sagar baten forman. Honek barruan produktuaren kalitate organikoa erakutsi nahi izan zuen. Anatomia honek forma osagarriak sortzen ditu, bata bestearen ondoan apaletan edo garraiatzen direnean espazioa aurrezteko aukera ematen dutenak. Markaren izena etiketan kaligrafia estilizatuarekin inskribatuta dago. Kaligrafia honek belar mehearen kolorea eta itxura gogorarazten ditu Naturari keinu gisa.

Aintzatespena

Platinozko Saria A' Design Award Sariari Buruz

Yan Natural Juice Botila Ontzi Bat Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. Yan Natural Juice Botila Ontzi Bat bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. Yan Natural Juice Botila Ontzi Bat Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Neurriak eta Ontziratzea: Width 70mm x Depth 85mm x Height 265 mm
Etiketak: natural juice, packaging design, biomimicry, organic,
Produkzio Teknologia: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Diseinu Erronka: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Ikerketa: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspirazioa: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Proiektuaren Iraupena: January to May 2017 in Yerevan Armenia
Eragiketa Fluxua: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Taldekideak: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Irudi Kredituak: All photo credits to Backbone Branding