Luigi Mazzei diseinatzailearen Cervinago Rosso Ontziak Diseinua Ontzi

Luigi Mazzei diseinatzailearen Cervinago Rosso Ontziak Diseinua Ontzi lana 2019 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2019

Cervinago Rosso Ontziak Diseinua Ontzi

diseinatzailea: Luigi Mazzei

Bezeroa: Azienda Agricola Cerchiara

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

14,003

Egiaztatutako Sari Irabazlea

#81713 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Cervinago Rosso Ontziak Diseinua Ontzi Diseinuari Buruz

1940ko hamarkadaren hasieran, "noir" izeneko korronte zinematografikoa indartu zen. Protagonista nagusia andre ilun bat izan zen, erakargarria eta dotorea, arropa iluna jantzita. Etiketaren diseinuarekin irudikatzen den identitatea Billy Wilderren "Double Indemnity" filmean inspiratuta dago. Etiketaren atzeko planoak eta Cervinagoren letra tipografikoak botilaren eduki ezkutua eta andre ilunaren ezpain-pinta gogorarazten ditu. Ekoizpen geografikoa gailentzen da gainerako tipografietan. Atzeko etiketan dagoen infografiak botilaren ezaugarri nagusiak nabarmentzen ditu.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Cervinago Rosso Ontziak Diseinua Ontzi Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Cervinago Rosso Ontziak Diseinua Ontzi oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Cervinago Rosso Ontziak Diseinua Ontzi beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Neurriak eta Ontziratzea: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Etiketak: wine, label, packaging, Packaging design, brand identity, Cervinago
Produkzio Teknologia: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Diseinu Erronka: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Ikerketa: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Inspirazioa: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Proiektuaren Iraupena: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Eragiketa Fluxua: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Taldekideak: Designer: Luigi Mazzei
Irudi Kredituak: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019