Giovanni Murgia diseinatzailearen The Sands Wine Labels Ardo Laborategiak

Giovanni Murgia diseinatzailearen The Sands Wine Labels Ardo Laborategiak lana 2018 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2018

The Sands Wine Labels Ardo Laborategiak

diseinatzailea: Giovanni Murgia

Bezeroa: Cantina Li Duni

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

19,745

Egiaztatutako Sari Irabazlea

#67776 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

The Sands Wine Labels Ardo Laborategiak Diseinuari Buruz

Etiketa horien diseinua gauzatzeko, ikerketa inprimatzeko teknikak, materialak eta aukera grafikoak egin dira, enpresaren balioak, historia eta lurraldea jaiotzen diren lurraldea irudikatzeko gai. Etiketa horien kontzeptua ardoen ezaugarritik abiatzen da: harea. Izan ere, mahastiak itsas hondartzan hazten dira kostaldetik gutxira. Kontzeptu hau lorategiak Zen lorategietako hareetan diseinuak hartzeko teknika bat da. Hiru etiketek batera upategiaren misioa irudikatzen duten diseinua osatzen dute.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

The Sands Wine Labels Ardo Laborategiak Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. The Sands Wine Labels Ardo Laborategiak oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. The Sands Wine Labels Ardo Laborategiak zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Neurriak eta Ontziratzea: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Etiketak: wine, label, packaging, wine label design
Produkzio Teknologia: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Diseinu Erronka: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Ikerketa: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspirazioa: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Proiektuaren Iraupena: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Eragiketa Fluxua: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patenteak: No copyrights on this project
Taldekideak: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Irudi Kredituak: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver