Tipz diseinatzailearen Cafe Guardiao Kafe Ontziratzea

Tipz diseinatzailearen Cafe Guardiao Kafe Ontziratzea lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2026

Cafe Guardiao Kafe Ontziratzea

diseinatzailea: Tipz

Bezeroa: Cooabriel

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#181277 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Cafe Guardiao Kafe Ontziratzea Diseinuari Buruz

Cafe Guardiao Brasilgo kooperatiba batek ekoitzitako kafe xigortu eta eho premium baterako ontzi-diseinua da. Nortasun bisualaren oinarria goiaingeru baten ilustrazioa da, grabatu estiloan marraztua, hego babesleak elementu grafiko nagusi gisa dituela. Tipografia lodiak hierarkia bisual argia sortzen du salmenta puntuan. Etiketa-banda batek xigortze-maila, kooperatibaren jatorria eta ehuneko 100 conilon puruzko edukia adierazten ditu. Kraft eta laminatu mateko substratuen gaineko inprimaketa flexografikoak akabera matea eta gainazal ukigarria ematen dizkio ontziari.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Cafe Guardiao Kafe Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Cafe Guardiao Kafe Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Cafe Guardiao Kafe Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Neurriak eta Ontziratzea: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Etiketak: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Produkzio Teknologia: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Diseinu Erronka: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Ikerketa: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspirazioa: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Proiektuaren Iraupena: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Eragiketa Fluxua: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Taldekideak: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro