David Kantor diseinatzailearen Marlenka Ontziak

David Kantor diseinatzailearen Marlenka Ontziak lana 2025 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2025

Marlenka Ontziak

diseinatzailea: David Kantor

Bezeroa: Marlenka International s.r.o.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Marlenka Ontziak Diseinuari Buruz

Marlenka ontziratzearen birdiseinuak diseinu garbi eta bereizgarri batean zentratzen da, apalategiko presentzia indartsua eta produktu lerroaren bereizketa argia bermatuz. Ontziratze-sistemak pastel eta ezti-oinarriko postre mota desberdinak edukitzeko diseinatuta dago, zaporeak, formatuak eta tamainak bereizteko ikuspegi egituratu bat erabiliz. Estetika bisual bikainak produktuaren erakargarritasuna hobetzen du, eta material berritzaileek eta inprimatze-teknologia aurreratuek kalitate bikaina bermatzen dute. Diseinu fintua kontsumitzailearen esperientzia goratzeaz gain, Marlenka-ren marka-identitatea eta merkatu-kokapena indartzen ditu.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Marlenka Ontziak Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Marlenka Ontziak oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Marlenka Ontziak beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Neurriak eta Ontziratzea: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Etiketak: marlenka, redesign, packaging,
Produkzio Teknologia: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Diseinu Erronka: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Ikerketa: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspirazioa: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Proiektuaren Iraupena: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Eragiketa Fluxua: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Taldekideak: David Kantor
Radek Vysocký
Vojtěch Halamíček
Irudi Kredituak: David Kantor
Petr Vaněk