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Antonia Skaraki diseinatzailearen Adam And Eve Elikagaien Ontziratze

Antonia Skaraki diseinatzailearen Adam And Eve Elikagaien Ontziratze lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.


ZilarOntziketa· 2025

Adam And Eve Elikagaien Ontziratze

diseinatzailea: Antonia Skaraki

Bezeroa: A|S Strategy, Branding & Communication

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#163788 Sariaren Egoera Egiaztatu

Koloreak

Diseinua

Adam And Eve Elikagaien Ontziratze Diseinuari Buruz

Ontziak ipuin-kontaketa, artea eta tradizioa maisutasunez nahasten ditu. Biblia narratibatik eta Homeroren Odiseatik inspiratuta, pikuak eguzkitan lehortzeko tradizio betirauna omenez goratzen du. Ilustrazio botaniko zaharrek esplorazio eta aurkikuntza sentsazioa pizten dute, artea eta zientzia batuz antzinako esploratzaileen koadernoen omenez. Diseinuak naturaren oparia eta gizakiaren sortzailea ospatzen ditu, historiaren, ondarearen eta kontserbazio-artisautzaren arteko lotura aberatsa sortuz. Ontzi honek fruitu soil bat jakin-minaren, artisautzaren eta tradizioaren istorio bihurtzen du.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Adam And Eve Elikagaien Ontziratze Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Adam And Eve Elikagaien Ontziratze erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Adam And Eve Elikagaien Ontziratze jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak
The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Neurriak eta Ontziratzea
Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Etiketak
Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Produkzio Teknologia
Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Diseinu Erronka
The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Ikerketa
There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Inspirazioa
The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Proiektuaren Iraupena
The project started in January and finished in August. It hit the US markets in September.
Eragiketa Fluxua
This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.

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A' Design Award nazioarteko epaimahai bidezko saria da diseinu onarentzat. Parte hartu A' Design Award saritan zure lanarentzat aintzatespen meritokratikoa, ospea, prestigioa eta publizitatea lortzeko aukera izateko. Izendatu zure lana A' Design Award saritarako eta lehiatu A' Design Prize sari ospetsuaren alde.

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