China Resources Snow Breweries diseinatzailearen Ken14 Garagardo Ontziratzea

China Resources Snow Breweries diseinatzailearen Ken14 Garagardo Ontziratzea lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2025

Ken14 Garagardo Ontziratzea

diseinatzailea: China Resources Snow Breweries

Bezeroa: China Resources Snow Breweries

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Diseinua

Ken14 Garagardo Ontziratzea Diseinuari Buruz

Ken 14 bertako garagarrez egindako garagardo baterako sortutako ontziratzea da. Diseinuak Hulunbuirreko garagar soroen eszena naturala abstraitzen du, kolore zuriak, berdeak eta urre-kolorekoak erabiliz garagarraren hazkuntza gogorarazteko, kimutik heldutasunera. Maketazioak eta testuak Txinako egunkari zaharren estiloa jarraitzen dute, irakurketa erraza bultzatuz. Materialen artean, garagar hondarrez egindako larru-ordezko biooinarriduna, ehun ez-ehundu bat, kraft paperezko poltsa birziklagarria eta paperezko kutxa biodegradagarria daude, ingurumenaren babesa sustatzeko aukeratuak.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Ken14 Garagardo Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Ken14 Garagardo Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Ken14 Garagardo Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Neurriak eta Ontziratzea: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Etiketak: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Produkzio Teknologia: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Diseinu Erronka: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Ikerketa: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspirazioa: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Proiektuaren Iraupena: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Eragiketa Fluxua: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Taldekideak: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu