Jin Zhang diseinatzailearen Passion Fruit Garagardoa

Jin Zhang diseinatzailearen Passion Fruit Garagardoa lana 2024 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2024

Passion Fruit Garagardoa

diseinatzailea: Jin Zhang

Bezeroa: Wuhan Sanbu Brand Design

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Passion Fruit Garagardoa Diseinuari Buruz

2024 Txinako Loong Urtea da. Garagardo honen marka "Golden Dragon Spring" deitzen da, beraz diseinatzaileak markaren eta Txinako espirituaren ordezkari den "herensugea" irudikatzen du, pakete honen elementu bisual garrantzitsu bihurtuz. Aldi berean, marakuia-zaporearekin egindako artisau-garagardoa da. Diseinatzaileak marakuiaren adarrak eta hostoak erabiltzen ditu, baita garagardoa egiteko elementu garrantzitsuenak diren gari-burua eta lupulua ere, eszena bizkor bat sortzeko, marakuiaren zapore freskagarria nabarmenduz.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Passion Fruit Garagardoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Passion Fruit Garagardoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Passion Fruit Garagardoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Neurriak eta Ontziratzea: height 250mm x diameter 80mm
Etiketak: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Produkzio Teknologia: The bottle is made of iron
Diseinu Erronka: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Ikerketa: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Inspirazioa: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Proiektuaren Iraupena: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Eragiketa Fluxua: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patenteak: InBev jinlongquan beer (Hubei) Co., Ltd
Taldekideak: Designer: Jin Zhang
illustration: Jin Zhang