Seevinck Baade Miller Seear Douglas diseinatzailearen Journey To Fun Ospitaleko Norabide-orientazio Jolasbera

Seevinck Baade Miller Seear Douglas diseinatzailearen Journey To Fun Ospitaleko Norabide-orientazio Jolasbera lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2024

Journey To Fun Ospitaleko Norabide-orientazio Jolasbera

diseinatzailea: Seevinck Baade Miller Seear Douglas

Bezeroa: QUT Design Lab

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Koloreak

Diseinua

Journey To Fun Ospitaleko Norabide-orientazio Jolasbera Diseinuari Buruz

Queensland Haurrentzako Ospitaleak bere Aisialdi Guneko marka-identitatea indartu behar zuen; bertan familiak gaixotasunetik distraitzen dituen esperientzia pozgarria erraztea; eta zerbitzuak kokatzeko norabide-orientazioa hobetu. Diseinatzaileek honi erantzun zioten jolastokiko jokoak norabide-orientazioaren diseinuan modu berezian integratuz. Diseinu bisualak arkitektura eta ingurunea osatzen ditu. Interesdun taldeekin egindako ko-diseinuak eta ikuspegi diziplina-artekoak, proiektuaren arrakastaren giltzak, bakarrak ere badira.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Journey To Fun Ospitaleko Norabide-orientazio Jolasbera Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Journey To Fun Ospitaleko Norabide-orientazio Jolasbera oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Journey To Fun Ospitaleko Norabide-orientazio Jolasbera zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Queensland Children's Hospital needed to enhance their Entertainment Precinct’s branded identity; facilitate a joyful experience within that distracts families from illness; and improve its wayfinding for locating services. We addressed this through uniquely incorporating playground games into wayfinding; and visual design that complements and integrates with architecture and environment. Our co-design and interdisciplinary approach with stakeholders, key to the project success, is also unique.
Neurriak eta Ontziratzea: 226 Square meters of visual design cover the walls of the Entertainment Precinct, ranging from 2.7m to 3.1m high, and 7.5m pillar. A further 270 square meters of floor space feature lines of feather decals for playfully directional signage. The design distinguishes between two entry/exit points (lifts A, B), three destinations (the services), three intersections for direction and the pillar as a landmark. A one-hour video with animated elements (winking, feather rustle) complements the design.
Etiketak: Design for Health, Co-Design, Collaboration, Hospital Wayfinding, Hospital Branding, Experience Design, Wayfinding, Branding, Environmental Graphic Design, Hospital, Pediatric
Produkzio Teknologia: Co-design workshops with hospital stakeholders resulted in insights such as the parrot character. Using site photos and Photoshop, digital collages were created for feedback. Detailed wall and doorway measurements were taken to create layout templates. Paper and Procreate were used for illustration, with vectorizing in Illustrator. Vertical designs were printed as wall-sized panels and floor feather decals were individually die cut and installed.
Diseinu Erronka: Designing within health and architectural constraints was exciting and a challenge. Our interdisciplinary team navigated challenges to integrate playful UX into wayfinding, considering factors from surface sterilization to inclusive design and complementing the orange colour scheme. Striving to 'escape flatland,' we used floor decals to encourage physical engagement akin to playground activities. Parrot characters peeked over doors, adding humor and enriching the playful experience design.
Ikerketa: Level 6 'Entertainment Precinct' needed a distinctive, joyful identity and improved wayfinding. Design was informed by collaborative and human-centered methods, from co-design workshops to interviews and surveys. Post-completion feedback is overwhelmingly positive: one mother shared how her toddler, typically reluctant to walk, eagerly followed the feathers, demonstrating the design's positive impact on wellbeing. Our solution surpassed expectations and informs ongoing design and research.
Inspirazioa: Nature, children's games, collaboration with hospital stakeholders and the building's 'living tree' concept and parrot sculptures were key.Biophilic design and regional landscape led to nature-based placemaking at each entry point (Lifts A,B).Playful characterisations of parrots could relate to children and 3 unique parrots were created for each of the 3 services, using coloured feather trails and inspired by playground games like Hopscotch - immediately facilitating active and embodied play.
Proiektuaren Iraupena: Starting October 2020 with co-design, research and prototyping, the concepts and imagery were refined by July 2021, then vectorized, with final approvals, printing and installation by September 2021. Publicly launched in October it remains a significant and impactful part of the Queensland Children’s Hospital, the primary facility of Queensland’s state-wide Hospital and Health Service, with over 350 beds, 40,000 patients annually, and according to Newsweek, the 10th best children's hospital internationally.
Eragiketa Fluxua: The design utilizes wayfinding and UX design to tackle challenges like getting lost and limited engagement. Memorable landmarks created at lift wells aid recollection, with places (waterfall) replacing letters (lift A). Directional signage includes the parrot signage at the intersections near lift entries and the playfully directional feather trails on the floors. Colour and symbols (parrots, feathers) in the signage differentiates between destinations, while also uniquely representing each
Taldekideak: Chief Investigator & Designer: Jen Seevinck
Artist: Kirsten Baade
Chief Investigator: Evonne Miller
Investigator: Gillian Ridsdale
Investigator: Matthew Douglas
Investigator: Lynne Seear
Irudi Kredituak: Image #1 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #2 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #3 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #4 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #5 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021