Tian Rui Ling Dong diseinatzailearen Luliang Highland Vegetables Marka Identitatea

Tian Rui Ling Dong diseinatzailearen Luliang Highland Vegetables Marka Identitatea lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2024

Luliang Highland Vegetables Marka Identitatea

diseinatzailea: Tian Rui Ling Dong

Bezeroa: Shandong Tianrui Smart Marketing Planning Co., Ltd

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

11,770

Egiaztatutako Sari Irabazlea

#161048 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Luliang Highland Vegetables Marka Identitatea Diseinuari Buruz

Luliang Highland Vegetables Txinako goi-lautadako barazki-hazkuntza eremu bati sortutako marka identitate erregionala da. Logotipoa urrezko domina baten irudian oinarritzen da, kalitatearen eta bikaintasunaren ezaugarri ezaguna. Ikus-zentroan, txori bat dago mokoan barazki bat duela, txoriak bakarrik dakiela barazkiak onak diren ala ez dioen tokiko esaera batean oinarrituta. Argia, txoriak eta barazkiak dira elementu grafiko nagusiak. Identitateak nabarmentzen ditu laborantza-eremu zabala, hazkuntza-metodo ekologikoak eta eskualdearen natura-ingurune ukigabea.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Luliang Highland Vegetables Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Luliang Highland Vegetables Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Luliang Highland Vegetables Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Neurriak eta Ontziratzea: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Etiketak: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Produkzio Teknologia: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Diseinu Erronka: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Ikerketa: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Inspirazioa: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Proiektuaren Iraupena: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Eragiketa Fluxua: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Taldekideak: Xun Gao，Yang Li
Irudi Kredituak: Xun Gao，Yang Li