Daniel da Hora diseinatzailearen Cats in a Box Komunikazio Diseinua

Daniel da Hora diseinatzailearen Cats in a Box Komunikazio Diseinua lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaPublizitatea· 2024

Cats in a Box Komunikazio Diseinua

diseinatzailea: Daniel da Hora

Bezeroa: Adote Um Gatinho

Burdinazko Saria A' Design Award Irabazlea Publizitatea Kategorian

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Diseinua

Cats in a Box Komunikazio Diseinua Diseinuari Buruz

Diseinu taldearen kanpainak ilustrazio ausartak giro alai batekin modu asmatsuan konbinatu zituen, covid-19aren mituak gezurtatu eta katuen adopzioa sustatzeko helburuarekin. Ikerketan oinarritua, oker-usteak aurkitu zituen, mezu eraginkorretara eta produktu lerroaren garapenera eramanda. Marketing ikuspegi bizia baten eta ongintzazko bazar arrakastatsu baten bidez, kanpainak ez zuen funtsak bildu bakarrik, baizik eta gizarteko sinesmenak ere zalantzan jarri zituen, komunitate informatuago eta errukitsuagoa bultzatuz.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Cats in a Box Komunikazio Diseinua Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Cats in a Box Komunikazio Diseinua oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Cats in a Box Komunikazio Diseinua zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Neurriak eta Ontziratzea: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Etiketak: Cat, Pets, Adoption, Illustration, Color
Produkzio Teknologia: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Diseinu Erronka: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Ikerketa: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspirazioa: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Proiektuaren Iraupena: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Taldekideak: Daniel da Hora
Irudi Kredituak: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.