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Hisamichi Kasai diseinatzailearen Vintagience Sake Botilaren Bilgarria

Hisamichi Kasai diseinatzailearen Vintagience Sake Botilaren Bilgarria lana 2024 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.


ZilarOntziketa· 2024

Vintagience Sake Botilaren Bilgarria

diseinatzailea: Hisamichi Kasai

Bezeroa: Shunbin inc.

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Diseinua

Vintagience Sake Botilaren Bilgarria Diseinuari Buruz

Vintagience metodo zientifikoen bidez ondutako japoniar sake zahar baterako bilgarri-diseinua da. Botilaren formak antzinako botika-botilak gogorarazten ditu, ontze-prozesua zientziarekin lotuz. Etiketako gradazio argitsuak, prisma-inprimaketaz sortuak, urte luzeen, ontze-metodo zientifikoen eta sake-egilearen ardura adierazten du. Letrak paper metalikoz estanpatuta daude, eta ikur-marka eta erlojuaren orratzak erliebez landuak. Erlojuaren orratzek ontze-prozesuan zehar denboraren etengabeko igarotzea irudikatzen dute. Kutxa zurrunak argiaren angeluaren arabera kolorez aldatzen den paper holografikoa darabil.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Vintagience Sake Botilaren Bilgarria Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Vintagience Sake Botilaren Bilgarria erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Vintagience Sake Botilaren Bilgarria jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak
This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Neurriak eta Ontziratzea
Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Etiketak
Sake, Japanese Sake, Vintage Sake, Package design
Produkzio Teknologia
To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Diseinu Erronka
For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Ikerketa
The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Inspirazioa
To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Proiektuaren Iraupena
This brand launched in Iga, Japan, in November 2023.
Eragiketa Fluxua
This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Patenteak
Trademark: 2023 Carrier Car Service Co., Ltd.
Taldekideak
Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Irudi Kredituak
Shunbin Co., Ltd.

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