Andromachi Kakava diseinatzailearen Smoothies Elikagaien Branding

Andromachi Kakava diseinatzailearen Smoothies Elikagaien Branding lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2024

Smoothies Elikagaien Branding

diseinatzailea: Andromachi Kakava

Bezeroa: ABC Design Communication

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#152745 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Smoothies Elikagaien Branding Diseinuari Buruz

Etengabe mugimenduan dagoen eta denbora presaka duen mundu batean, Jean Paul Lab smoothie-ek bizikletan sei paketetan erantzuten dute, dibertsioz eta zapore bikainez beteta. Txirrindulariak askatasunaren sinbolo bihurtzen dira. Urtaro guztietan, ausarki eta ohiz kanpo mugitzen dira, beren bizitzak plazerez betetzen dituzten bideak aurkitzen, smoothie-etan ezkutatutako zaporearen antzera. Jean Paul Lab-en zapore mundu magikora bidaiatzeko eta askatzeko unea iritsi da, plazeraren bideei jarraituz.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Smoothies Elikagaien Branding Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Smoothies Elikagaien Branding oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Smoothies Elikagaien Branding zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Neurriak eta Ontziratzea: Label: Width 110mm x Height 160mm
Etiketak: smoothies, jean paul lab, vintage, packaging
Produkzio Teknologia: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Diseinu Erronka: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Ikerketa: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspirazioa: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Proiektuaren Iraupena: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Eragiketa Fluxua: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Taldekideak: George Ziakas
Costas Lakis