Weiche Wu diseinatzailearen Reshock Coffee Produktu-Ontzi Bat

Weiche Wu diseinatzailearen Reshock Coffee Produktu-Ontzi Bat lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2023

Reshock Coffee Produktu-Ontzi Bat

diseinatzailea: Weiche Wu

Bezeroa: Reshock Coffee

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Reshock Coffee Produktu-Ontzi Bat Diseinuari Buruz

Reshock Coffee Chiayi konderriko Taiwango marka bat da. Sortzaileak Ali mendian hazten diren kalitate oneko kafe aleak hautatzen ditu eta mundura aurkezten ditu. Reshock Coffee-ren diseinua mendiko eguzkiaren ikuspegiaren edertasunean inspiratuta dago. Logoak giro eder honen giroa erakusten du. Opari-kutxak egunsentiaren adierazpenaren bidaia aurkezten du, eta barruko paketeek lur izugarri hauetako natura eta kultura elementuak erakusten dituzte. Kaxa desegitean, kalitate oneko kafe hau dastatu ez ezik, menditik ilunabarreko une ikusgarri hau ere bizi dezakezu.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Reshock Coffee Produktu-Ontzi Bat Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Reshock Coffee Produktu-Ontzi Bat oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Reshock Coffee Produktu-Ontzi Bat beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Neurriak eta Ontziratzea: 420 mm x 200 mm x 40 mm
Etiketak: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Produkzio Teknologia: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Diseinu Erronka: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Ikerketa: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Inspirazioa: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Proiektuaren Iraupena: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Eragiketa Fluxua: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Patenteak: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Taldekideak: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Irudi Kredituak: Photographer: Weiche Wu