Kamal Rizk - Bold Branding diseinatzailearen Mouled Bonbon Denboraldiko Ontziraketa

Kamal Rizk - Bold Branding diseinatzailearen Mouled Bonbon Denboraldiko Ontziraketa lana 2023 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2023

Mouled Bonbon Denboraldiko Ontziraketa

diseinatzailea: Kamal Rizk - Bold Branding

Bezeroa: Voila Dessert shop

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#147557 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Mouled Bonbon Denboraldiko Ontziraketa Diseinuari Buruz

Mouled ospakizunerako soilik egindako bonboi tamainako fruitu lehor gozoen ontziratze diseinua da. Diseinu kontzeptua tutuaren luzerara egokitutako bonboi bilduaren forman oinarritzen da. Diseinatzaileak Mouled folklore jaialdi tradizionala ikono elementu minimaletara sinplifikatu zuen, lerro geometriko garbiak erabiliz. Panpina, Zalduna, Zaldia, Begi Gaiztoa eta Usoa kolore bloke biziekin sortu zituen. Estilo geometriko berarekin, Mouled Bonbon tipografia ausarta sortu zuen, kontzeptua bateratuz. Mouled Bonbon hau ospakizun konbentzional zaharraren interpretazio moderno bat da.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Mouled Bonbon Denboraldiko Ontziraketa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Mouled Bonbon Denboraldiko Ontziraketa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Mouled Bonbon Denboraldiko Ontziraketa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Neurriak eta Ontziratzea: Tube Width 100 x Diameter 100 x Height 270
Etiketak: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Produkzio Teknologia: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Diseinu Erronka: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Ikerketa: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspirazioa: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Proiektuaren Iraupena: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Eragiketa Fluxua: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Taldekideak: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Irudi Kredituak: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022