Jin Zhang diseinatzailearen Golden Cat Garagardoa

Jin Zhang diseinatzailearen Golden Cat Garagardoa lana 2023 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2023

Golden Cat Garagardoa

diseinatzailea: Jin Zhang

Bezeroa: InBev jinlongquan beer (Hubei) Co., Ltd

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#146768 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Golden Cat Garagardoa Diseinuari Buruz

Gaueko kontsumorako garagardoa da. Diseinatzaileak kontsumitzaileei asko gustatzen zaien katua hautatu du diseinatzeko irudi nagusi gisa, garagardoak kontsumitzaileekin lotura emozionala azkar ezarri dezan, intimitatea areagotuz. Aldi berean, gaueko jarduerak gustuko dituen katua oso koherentea da ardo honen kontsumo-denborarekin (gau-kontsumoa) kokatzearekin. Azkenik, dekoraziorako Europako eredu klasikoak ere erabili zituen diseinatzaileak, garagardoaren etiketa osoa fintasunez beteta.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Golden Cat Garagardoa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Golden Cat Garagardoa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Golden Cat Garagardoa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Neurriak eta Ontziratzea: Width 58mm x Depth 58mm x Height 188mm
Etiketak: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Produkzio Teknologia: Glass bottle sticker
Diseinu Erronka: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Ikerketa: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Inspirazioa: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Proiektuaren Iraupena: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Eragiketa Fluxua: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.